Sunday, November 23, 2008

Popular Culture embraces the smart car

The true test of the viability of a new product is whether it is able to "inject" itself into popular culture. The folks at Smart USA have certainly been doing their best -- between road shows to introduce the car to consumers, sponsorship of Live Earth concerts against global warming, and even their partnership with Club Monaco during Fashion Week in NYC.

But proof that the smart car is really here is the recent Blondie comic strip featuring the car. may not be the most favorable portrayal of a product. But, to quote Mae West, "I don’t care what they say about me in the papers, just as long as they spell my name right."

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