Thursday, January 17, 2008

Tata Motors of India Unveils a "People's Car"

The world's cheapest car was unveiled in India on January 10th. The long-awaited 1-lakh car, so named because of its super-cheap price tag of 100,000 Indian rupees (about $2800), will be launched at the New Delhi Auto Expo.

The micro car, manufactured by Tata Motors, has received huge publicity in India. It is priced and designed to lure a whole new cohort of Indians into the car market. The industrialist behind it, Ratan Tata, said in a recent interview that there was a "potential market for 1 million" of his new cars a year in India. New engineering and production systems will keep the cost down, industry analysts say. The 1-lakh car promises to be fuel-efficient compared with most cars now on the road.
The Tata "Nano" measures a mere 3.1 metres long, by 1.5 metres wide, and height of 1.6 metres. Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to seat four adults. The People’s Car has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS, multi point fuel injection petrol engine.

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