Saturday, April 10, 2010

Fiat 500C: Cool Bikini Contest

We're not really sure what this has to do with Fiat 500's -- but we couldn't resist passing it on. Titled the "Cool Bikini Contest" -- it is probably more appropriately named "Really Cold Bikini Contest". I'm not sure I would want to dress like this during the winter in Amsterdam.

According to, "Fiat briefly shut down the Koningsplein, or King's Square, in central Amsterdam recently to hold the Fiat 500C Cool Bikini Contest. Despite the frigid temperatures and snowy weather, a bevy of bikini beauties danced to the beats of a drum band all to promote the Fiat 500C."

"Staged with viral marketing in mind, the 'impromptu' event drew camera-toting tourists from the flower market and awestruck oliebollen-buying residents. Amongst those in the crowd was Dutch television personality Suzanne de Jong."

"The Fiat 500C cabrio was released earlier this year at the Geneva Motor Show."

No comments: