These days it's not enough just to have a good product -- whether it's shoes, cameras, or even cars. Now it's important to make sure that the right people are buying (or at least seen using) your product to get the kind of sales you want.
And microcars are no different.
Jay Leno owns a smart car. Does that help with sales of the cars -- well, maybe not. Jay, as any car nut knows, probably owns every car that ever existed -- so there is nothing special about him owning a smart car.
So let's think about the younger set. What are the "teen heartthrobs" driving? (At least the ones old enough to drive.)
And microcars are no different.
Jay Leno owns a smart car. Does that help with sales of the cars -- well, maybe not. Jay, as any car nut knows, probably owns every car that ever existed -- so there is nothing special about him owning a smart car.
So let's think about the younger set. What are the "teen heartthrobs" driving? (At least the ones old enough to drive.)
This is the Miley Cyrus smart fortwo. But it turns out that it's just a prop. Miley's first car was her mom's Porsche Cayenne -- but she has since gone green with a Prius.
Frankie Muniz, on the other hand seems to actually drive his smart car.
OK...that wasn't it. This is his smart car.
How about rich guys? If you saw Donald Trump driving around in a smart car, wouldn't you start thinking that maybe it's a pretty good car. After all, if the Donald doesn't like something, all he has to say is, "Your're Fired."
Well...we're pretty sure that he doesn't drive one. (Pretty slick photoshop job, don't you think?)
But it turns out that Shaq does own one. How do you suppose he gets in and out? After all, the guy is seven foot one, and weighs 325 pounds.
But we all know the celebrity who really drives sales of smart cars. Yup...the pink guy himself.
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